This week, I have the privilege of leading a session on Search Engine Optimization at the WFX Conference in Dallas. I’m including my slides here. I hope these are beneficial to you, whether you were an attendee at the session or if you’re one of my regular readers.

Optimizing our church and ministry sites for search engines is important. It does require time and diligence, but there’s a direct benefit of searchability.

When we think of how Jesus often tells stories about finding lost things – from coins to sheep to sons, it reminds me that it is always worth it when we do work to find people who aren’t connected to the family of believers. Your investment in search engine optimization could quite literally be an investment in the Kingdom.

Here are the two Facebook groups I mentioned in the talk today:
Visual Church Media
Church Communications

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